H&M, established in Sweden in 1947, is a global fashion brand with more than 2,000 stores in over 35 countries throughout the world. There are currently three H&M stores in Korea.

The H&M Myeongdong branch no.1 occupies four floors, each with a unique interior, inside Noon Square (shopping mall). It sells a wide variety of clothes and other fashion items for women, men and children. It also introduces new designs and items by over 100 designers every day.